BRITAIN IS BEAUTIFUL.
Limited clothing inspired by the wild beauty of Britain.
Wild Country collections..
Never reprinted.
10% of sales go straight into restoring nature - RECEIPTS SHOWN
WILD COUNTRY
Five designs for those who love this island. Only available for 17 days...
then they're gone forever.
After Dark
£67.00
Our Own Wild
£67.00
Made By Weather
£67.00
Carved By Ice
£67.00
Small Island, Wild Country
£67.00
EXPEDITION 001 · N. WALES
THE WILD IS HERE.
Real expeditions reveal the places, stories and natural features behind every collection.
Every piece carries hidden coordinates from the journey, so you can find these hidden gems.
FROM THE LANDSCAPE TO THE GARMENT.
EXPLORE
We journey into Britain's wild places.
CREATE
What we discover becomes original clothing, films and stories.
RESTORE
Every expedition should leave something better behind.
THE BRITAIN BY NATURE LAND FUND
YOU BUY THE CLOTHES. TOGETHER, WE BUY THE LAND.
10% of net product sales revenue is ring-fenced to buy land in Britain, restore it for nature and protect it permanently.
£0.00 RAISED OF £50,000.00
AT £50,000, WE BEGIN ACQUIRING OUR FIRST SITE
Net product sales revenue means product revenue after discounts and returns, excluding VAT and delivery. Full allocations and updates will be published.
BUY
Acquire our first British restoration site.
RESTORE
Bring back habitats, wildlife and natural processes.
PROTECT
Secure the land permanently and care for it for generations.
WEAR IT. WALK IT.
Once the land can safely open, wear any Britain by Nature garment for free access to suitable visitor areas and designated access days. Come and see what you helped restore.
EVERY POUND SHOWN. EVERY DECISION EXPLAINED. THE WHOLE RESTORATION DOCUMENTED.
TRACK THE LAND FUND
FROM LAND TO GARMENT
THE FUTURE SHOULD BE GROWN HERE.
We are building towards locally sourced regenerative fibres and British manufacturing. We will meet the growers, farms, mills and makers, then document what we achieve and what still needs to change.
NOW
Launch honestly and put 10% into the Land Fund.
NEXT
Develop better British material and manufacturing partnerships.
FUTURE
Grow and make Britain by Nature clothing here in Britain.
FOUNDED BY JOE SWIFT
I LOVE THIS COUNTRY. I WANT TO LEAVE IT WILDER.
I started Britain by Nature to turn pride in Britain's landscapes into something practical: clothing that helps buy land and gives nature more room to recover.
READ MY STORYWATCH US BUY BACK A PIECE OF BRITAIN.
Follow the fund from the first sale to the first land purchase, then watch the restoration unfold.
Limited drops. Expedition films. Every Land Fund update.